Forces Tax Free Car Sales
was formed on January 01 2002. On a biting
cold winter’s morning, typical of Paderborn
and its high surrounding area, the rented
van was quickly emptied and poured into the
office container which, we soon realised was
colder inside than the friendly -9 degrees
outside. The company was quickly formed
following the slow demise and, almost
awaited decision from the owners of MCS
(Military Car sales) to finally: “call it a
day” and retire gracefully. Stewart J. Roy,
the last MCS Sales Manager, with the
assistance and support from his wife Val,
rapidly made the move from the frozen north
of Bergen-Hohne, to concentrate on the main
troop area of Sennelager in Paderborn.
Ideally situated, adjacent to the popular
NAAFI Max complex, we soon realised the
importance of the expression: “location,
location, location.” Within weeks we were
selling cars far beyond our true
expectations and would soon become one of
the major contributors to BFG and its
various communities.
Two years of
intense selling came and went and, despite
the 2003 Gulf War dragging our troops away
to contribute in saving the world of a
tyrant - later to be deposed, we got on with
the job in hand. Despite the interruptions,
it was clear that we needed an additional
salesman to cater for the increasing flow of
customer enquiries and, ultimately, sell
more motor cars. A suitable candidate was
found which, undoubtedly, contributed to a
successful 2004 with an increase in cars
sold by 25%. To compliment the success in
Sennelager, we had the opportunity to open a
second office, ironically, back in
Bergen-Hohne where we were so successful,
and happy, under a previous employer. A week
of interviews finally came up with a
saleswoman who was under our noses the whole
time. Needless to say, after a
pressure-packed year- we were exhausted. A
holiday in the Indian sun of Goa was duly
booked and a hard earned rest followed. But,
it wasn’t to stop there; lying in the sun,
it became apparent that yet another salesman
was required for 2005......
2005 was an
industrious year like the previous three;
with yet another saleswoman joining us, a
dedicated web master working
www.forcescars.com
suddenly, we were three times as many
personnel than we started. As the pace
increased and sales continued to improve
throughout the year, things were about to
change – beyond recognition. NATO cars,
synonymous with BFG for over 20 years, were
about to close their doors – for good.
Within 3 months, they were gone, and we had
taken over their Sennelager Showroom. The
move was to prove pivotal in the on-going
success story of Forces Tax Free
Car Sales Predominately a
Renault supplier, as the sales increased, so
did the products we supplied: Ford; VW;
Audi; Vauxhall all contributed to the
increase in profile and the development of
the new showroom environment.
2006 rolled
into 2007 and, sales increased by another
20% with yet another salesman coming on
board. As one of the few companies in
Germany, capable of supplying cars literally
within days of writing the order, we have
become one of the major suppliers of cars to
BFG with stock ready for immediate delivery
- direct from either Paderborn or
Bergen-Hohne. Whether it’s Renault, Ford or
Audi we always have stock for immediate
delivery.
In October
2007 we moved again to cater for the
increase in sales. This time, a long term
investment was made to BFG and the Paderborn
Garrison, with a new, purpose built
Showroom; bigger than the previous showroom
with better facilities, for insurance: TFI
(The Forces Insurance) & Allianz are both
prominent within the friendly comfortable
environment.
The pinnacle
of our success story has been the recent
appointment by AUDI UK, as their sole agent
and supplier of their products to BFG -
again, with stock vehicles ready for
immediate delivery – right here in Germany.
The new showroom has proven to be the ideal
facility to sell one of the worlds most
prestigious products. Call us for a
consultation and – a test drive.